A brand is what differentiates one generic commodity from another. You don't just buy flour, you buy Gold Medal Flour, because they have built a brand that leads you to believe they are superior in some manner. Without that brand, you wouldn't know to choose one pile of white powdery flour from the next.In order to create this brand, Gold Medal has created a brand image, including logo, colors, packaging, and selling points that differentiate them from the competition.On a larger scale, brands can encompass anything that affects a customer's perception of your company or product, including everything from sponsorships to how you pay your executives.Branding refers to body modification technique of burning skin. In the same way that people brand cows to track them, people brand themselves (ie. frat symbol). This is an alternative to tattooing. It has become more and more popular, but is generally looked down upon by society as deviant.Usually people try to make shapes, pictues, etc., but they end up infected and really nasty. Also used as cow barcodes.It started when farmers would have to brand their cows and when pirates were branded so that people would know who' and what they were. learn more to Branding Agency expert at brandidentityguru.com