A not so elegant way to explain Branding would be to sum it up at "the whole ball of wax." Because branding is much more than a logo or a visual expression of a business or product. It's actually about the whole experience of doing business with a particular company.

The kind of stores a product is sold in (or websites if it's online) is a reflection of branding. Are you going for an upscale, high-end look or are you going for a low price image like Wal-Mart or something in-between? That SAYS something about your product. If your company is about giving great customer service - but your products are sold at stores that give lousy customer service - that detracts from the brand.

Your price point tells prospective customers a little more about your branding - are you high quality or inexpensive and priced to sell fast. Pricing supports your brand image.

Advertising and promotions certainly are a reflection of branding and the image that a company wants to put out there. Is a particular brand trendy and hip - or is it one of those "old faithful" brands that is always there and never changes?

So take each of the components of the marketing mix like the two above and the decisions made support - the experience of doing business with that company. And everything about the experience of doing business with that company - whether it is purposeful and intentional or not - adds to the image of that brand. of all these http://www.brandidentityguru.com is the site that can help you. visit them for more info.